Thursday 3 March 2011

Vocabulary of Newspapers and Magazines

Almost all sections of a magazine have a name. I have written up a list of definitions of magazine and newspaper vocabulary. Here it is.


House Style: A distinctive and original design that magazines have to make them different compared to other magazines. Colour, position and font is included in the house style.

Masthead: The masthead is a title usually printed on the front of all magazines which includes the name of the magazine or company.

Strapline: A strapline is a company slogan included in the magazine, usually on the front page.

Headline: A headline in a magazine is the title to a main article, the main article will usually be on the front of the magazine and will continue on a different page.

Banner: A strip of text that is usually found at the top or bottom of the magazine, it will normally give a little bit of information about what is inside the magazine or about promotional offers,

Pugs: These are usually place at the top left or right hand corner of the magazine. Usually included in the pugs are promotional offers, prices, logos or brief info about the contents of the magazine.

Puffs: A puff in a magazine is a box with information on what is featured inside the magazine or achievments that the magazine or company has earned.

Sell Lines: These are little pieces of text that help sell the magazine to customers.

Drop Capitals: Oversized first letters of an article, these show that it is the start of a new article or that the story is changing.

Anchorage: Usually a picture or text that has other information added in around it. Anchorage is usually in the middle of the magazine.

Buzz Words: Words that attract people and show off the magazine, "Free" "Amazing" and "Exclusive" are all really good examples of this. These are used by many magazine companies.

Caption: Text that is added next to an image to describe it or tell you whats going on in the image.

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